An independent vineyard tucked into the forested hills of Oregon’s Southern Willamette Valley, Abbelone is a family-run operation and the first place I ever practiced design. As part of the family behind the business, I’ve been involved in shaping its visual presence for over ten years.

With foundational branding already in place, my focus has been on evolving and expanding it through seasonal menus, printed collateral, merchandise, signage, and social content. The design sensibility is unfussy and simple, reflecting the feel of a small family operation while also acknowledging the breathtaking land Abbelone Vineyard sits on and the spectacular wine we produce. It’s warm, personal, and quietly refined.